The Academy framework grew out of my work as a consultant to high-tech startups in Silicon Valley. For more than 20 years I've been interested in two sides of the same coin, Marketing and Psychology. Working with smart, ambitious people, often under incredible pressure, it became obvious that the stories we use to sell products are the same as the stories we use to motivate ourselves. Our drive, our energy levels, our progress, our positive emotions, they're all highly dependent on telling ourselves a story that we can believe in. A story that makes sense of the world. A story that gives us a direction. A story that allows us to grow, at an appropriate pace. So I use the framework to help clients get unstuck. And I use the framework to get myself unstuck. It's presented here as a course, but once learned it's really an ongoing practice. The practice of tapping into what is inherently motivating and using that to learn and grow and gradually move towards what we really want out of life.