A framework for creating sales copy and messaging for your website

"50% of product-market fit is nailing your story. The narrative that connects your customer's problem, to your solution."

Here's my comprehensive framework to help you create a sales narrative about your technical product. I'll show you how to tap into your customers existing motivations and align them with your new product or service. Use it to create compelling copy for your website. Avoid the common mistakes that repel customers and dramatically improve your conversion rate.

New products are hard to explain. And hard to explain means hard to sell. Too much Spockiness means your copy ends up reading like a user manual. Too much emotion and you lack substance and credibility. What you really need is the balance of both worlds. An emotional appeal that motivates your customers to act. And a logic that makes them feel safe enough to follow through. You need Kirk steering the ship, with his head, and his heart. You need this free framework.


Your Instructor


Paul Montreal
Paul Montreal

Marketing troubleshooter and professional set of objective eyes. Working mostly with high-tech startups. Interested in the stories we tell ourselves, and each other, to create change.


"Paul made all of us, including the co-founders, take a step back and describe our product/features from a human level. We were caught up living and breathing this stuff. Our language assumed that the world knew what we were talking about, when in fact, that wasn't the case. Working with Paul, we became confident with taking a different approach, to tell a story, about a technical need. As a bonus, our new employees were able to get up to speed faster than before about the benefits of our features. I would most definitely recommend Paul, he knows how to cut through the fluff and get back to the basics, the fundamentals that people can really connect with." Sunny Cha, VP of Marketing, Tenjin, San Francisco.


“After years of marketing your own brand it can happen that you don’t see the wood for the trees anymore. Paul is really good at pushing you to focus on the essence of your product. Once you are there he keeps you there, tirelessly asking—until you can tell the story of your product clearly, comprehensively, and at the right pace. Working with Paul is both tough and fun. It requires your full attention, and it is worth your full attention.” Oliver Reichenstein, Founder, Information Architects & iA Writer, Zurich.


"Before Paul I don’t think we, as a group, were aware how complicated it is for clients to buy 'big data' products such as ours and find them valuable. In most cases it is a non-technical operational manager who benefits, day to day, from such a product. It is a non-technical manager with purchasing power who is deciding about the purchase of such a product or its alternative. Paul helped us craft aspirational messaging that caters to all these groups. And on a personal level, working with Paul gave me a deeper insight into my own role. I’ve already recommended Paul. I think all 'big data' companies with new products have this type of problem and need to do this type of work to grow beyond their initial niche." Matthaus Krzykowski, Entrepreneur & Investor, Salisbury Ventures, Berlin.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied, please reach out to us using the comments section and let us know how we can improve.
What if I need some support?
We have a paid support option if you'd like some objective help crafting your sales message. Just hit the support link at the bottom of any lesson for details.

Get started now!